Ethan Catzel

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Forced to create a business that worked in order to sell it, he also created a business that would work once it was sold, no matter who bought it. Armed with that realization, he set about the task of creating a foolproof, predictable business. A systems-dependent business, not a people-dependent business.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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