Ethan Catzel

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The work that was born out of love becomes a chore, among a welter of other less familiar and less pleasant chores. Rather than maintaining its specialness, representing the unique skill the technician possesses and upon which he started the business, the work becomes trivialized, something to get through in order to make room for everything else that must be done.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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