The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

lawn tools on one wall,

If The Entrepreneur lives in the future, The Manager lives in the past.

Yeah the manager will be leaving in the past, because the manager will be arranging and managing stuffs that the entrepreneur will use in the future

Where The Entrepreneur craves control, The Manager craves order. Where The Entrepreneur thrives on change, The Manager compulsively clings to the status quo. Where The Entrepreneur invariably sees the opportunity in events, The Manager invariably sees the problems. The Manager builds a house and then lives in it, forever. The Entrepreneur builds a house and the instant it’s done begins planning the next one. The Manager creates neat, orderly rows of things. The Entrepreneur creates the things The Manager puts in rows. The Manager is the one who runs after The Entrepreneur to clean up the mess. Without The Entrepreneur there would be no mess to clean up. Without The Manager, there could be no business, no society. Without The Entrepreneur, there would be no innovation.

doer.

“If you want it done right, do it yourself” is The Technician’s credo.

Things aren’t supposed to be dreamed about, they’re supposed to be done.

If The Entrepreneur lives in the future and The Manager lives in the past,

The Technician lives in the present. He loves the feel of things and the fact t...

The Technician isn’t interested in ideas; he’s interested in “how to do it.”