cleanliness, beauty, and order. But this dedication didn’t rest on a purely commercial justification (though there was that too; no business could be successful without it) but a moral one. On the Boss’s philosophy, his view of the world, his idea. The idea was then communicated to his people, both in word and deed, through a well-planned process. The importance of this cannot be overstated. The Boss communicated his idea through documented systems and through his warm, moving, and positive manner.
