Camilo Nova

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Change the game from time to time—the tactics, not the strategy. The strategy is its ethic, the moral underpinning of your game’s logic. This must remain sacrosanct, for it is the foundation of you and your people’s commitment to each other. But change is necessary. For any game can become ordinary, no matter how exhilarating it may be at the beginning.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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