And that’s how buying decisions are made. Irrationally! If anyone cared to do it, it could probably be proved that no one yet has ever made a rational decision to buy anything! So when your customer says, “I want to think about it,” don’t you believe him. He’s not going to think about it. He doesn’t know how. He’s already done all the “thinking” he’s going to do—he either wants it or not.
