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Pretend that the business you own—or want to own—is the prototype, or will be the prototype, for 5,000 more just like it. That your business is going to serve as the model for 5,000 more just like it. Not almost like it, but just like it. Perfect replicates. Clones.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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