The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

the people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.

The greatest businesspeople I’ve met are determined to get it right no matter what the cost.

the best of the best I have known are extraordinarily grounded people; they are compulsive about detail, pragmatic, down-to-earth, in touch with the seamy reality of ordinary life.

your business is nothing more than a distinct reflection of who you are.