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“In the factory Revlon manufactures cosmetics, but in the store Revlon sells hope.” The commodity is cosmetics; the product, hope.
The truth is, nobody’s interested in the commodity. People buy feelings.
the Position Contract is the document that identifies who’s to stand up and what they’re being counted on to produce.
As Murray goes to work in the position of Salesperson, he also goes to work on the position of Salesperson as Vice-President/Marketing.
Comfort makes cowards of us all.
