Aaron Tress

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Unfortunately, the inevitable result of this kind of thinking is that the business also grows to depend on the whims and moods of its people. If they’re in the mood, the job gets done. If they’re not, it doesn’t. In this kind of business, a business that relies on discretion, “How do I motivate my people?” becomes the constant question. “How do I keep them in the mood?”
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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