But Ray Kroc created much more than just a fantastically successful business. He created the model upon which an entire generation of entrepreneurs have since built their fortunes—a model that was the genesis of the franchise phenomenon. It started as a trickle when a few entrepreneurs began to experiment with Kroc’s formula for success. But it wasn’t long before the trickle turned into Niagara Falls! In 2000, there were 320,000 franchised businesses in 75 industries.
The franchise model then vs the platform model today.
