Aaron Tress

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Imagine yourself taking the potential buyer through your business, explaining each component and how it works with every other component. How you’ve innovated systems solutions to people problems, how you’ve quantified the results of those innovations, and how you’ve orchestrated the innovations so that they produce the same results every single time. Imagine yourself introducing the potential buyer of your business to your people, and standing by while they proudly explain their accountabilities to the fascinated stranger.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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