Aaron Tress

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And just as it was then, it is now. Once the franchisee learns the system, he is given the key to his own business. Thus, the name: Turn-Key Operation. The franchisee is licensed the right to use the system, learns how to run it, and then “turns the key.” The business does the rest. And the franchisees love it! Because if the franchisor has designed the business well, every problem has been thought through. All that’s left for the franchisee to do is learn how to manage the system.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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