Aaron Tress

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For he had never seen anything like that very first MacDonald’s (later to become McDonald’s) hamburger stand. It worked like a Swiss watch! Hamburgers were produced in a way he’d never seen before—quickly, efficiently, inexpensively, and identically. Best of all, anyone could do it. He watched high school kids working with precision under the supervision of the owners, happily responding to the long lines of customers queued up in front of the stand.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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