Aaron Tress

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But as employees, at the very bottom of the organization. Doing Tactical Work, not Strategic Work. Tactical Work is the work all technicians do. Strategic Work is the work their managers do. If Jack and Murray’s business is going to thrive, they have to find other people to do the Tactical Work so as to free Jack and Murray to do the Strategic Work.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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