The Technician, on the other hand, looks inwardly, to define his skills, and only looks outwardly afterward to ask, “How can I sell them?” The resulting business almost inevitably focuses on the thing it sells rather than the way the business goes about it or the customer to whom it’s to be sold. Such a business is designed to satisfy The Technician who created it, not the customer. To The Entrepreneur, the business is the product. To The Technician, the product is what he delivers to the customer.
