If you can believe what your customers are saying, there’s never been anyone like Joe, Tommy, and Mary. Joe, Tommy, and Mary are just like old friends. They work hard for their money. And they do good work. Joe is the best barber I ever went to. Tommy is the best printer I ever used. Mary makes the best corned beef sandwich I ever ate. Your customers are crazy about you. They keep coming, in droves. And you love it! But then it changes. Subtly at first, but gradually it becomes obvious. You’re falling behind. There’s more work to do than you can possibly get done. The customers are relentless.
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