The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

The Entrepreneur creates the things The Manager puts in rows.

“So, in this context, a business that ‘gets small again’ is a business reduced to the level of its owner’s personal resistance to change, to its owner’s Comfort Zone,

“Simply put, your job is to prepare yourself and your business for growth.

the purpose of your life is not to serve your business,

How can I create an expert system rather than hire one?

I wanted an experience I could repeat

How we do our work becomes a mirror of how we are inside.’”

“There is no such thing as undesirable work,” he continued. “There are only people who see certain kinds of work as undesirable.

He was looking for people who wanted something more than just a job.”

In fact, you have to be interested in everything your business needs. You have to become a student of the art of business

Comfort makes cowards of us all.

The world’s apparent chaos is only a reflection of our own inner turmoil.

We want to fix the world so that we can remain the same.

It works because it requires the full engagement of the people working it.