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if your business is going to become a significant component of your Primary Aim, you have to let your business know what that Aim is!
As with Mature companies, I believe great people to be those who know how they got where they are, and what they need to do to get where they’re going. Great people have a vision of their lives that they practice emulating each and every day.
They compare what they’ve done with what they intended to do. And where there’s a disparity between the two, they don’t wait very long to make up the difference.
ask yourself the following questions:
What do I wish my life to look like? • How do I wish my life to be on a day-to-day basis? • What would I like to be able to say I truly know in my life, about my life? • How would I like to be with other people in my life—my family, my friends, my business associates, my customers, my employees, my community? • How would I like people to think about me? • What would I like to be doing two years from now? Ten years from now? Twenty years from now? When my life comes to a close? • What specifically would I like to learn during my life—spiritually, physically, financially, technically,
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In that regard, your Primary Aim is the vision necessary to bring your business to life and your life to your business. It provides you with a purpose. It provides you with energy. It provides you with the grist for your day-to-day mill.
Keep the curtain up at all cost.
To be awake, to be available to what’s really going on, to give up false beliefs.
“What truths are your curtain hiding from you? What misunderstanding keeps you where you are, in the past, in the dark, shrouded in your limited beliefs, shrinking from the world, from the light on the other side of the curtain?
until you move beyond your Comfort Zone, you will never know what it is you were missing out there.
Your Strategic Objective is a very clear statement of what your business has to ultimately do for you to achieve your Primary Aim.
It is the vision of the finished product that is and will be your business.
Your Strategic Objective is not a business plan.
Your Business Strategy and Plan are a way of communicating to anyone you must communicate to the direction your business is going, how it intends to get there, and the specific benchmarks it
will need to hit in order for the Strategy and Plan to work.
unless your Business Strategy and Plan can be reduced to a set of simple and clearly stated standards, it will do more to confuse you than to help. Your Strategic Objective is just such a list of standards.
How big is your vision? How big will your company be when it’s finally done?
How can you possibly know now what your business is going to produce in sales that far in the future?
The answer is, you can’t! But it doesn’t matter. At the beginning of your business, any standards are better than no standards.
A goal can be simply something to aim at whether or not you achieve it
the first question you must always ask when creating standards for your Strategic Objective is: What will serve my Primary Aim?
How much money do I need to live the way I wish?
in order to be independent of work...
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How much do you want for it? Ten times earnings? Twenty times earnings? When do you want it? Three years from now? Five years? Why would anyone buy it?
once you’ve created a set of financial standards for your life, once
you know what it is your business needs to provide you with as a return on your investment, it becomes obvious that the business must have a realistic chance of achieving those standards, of producing that return on your investment.
You're the first investor in your business. Think like one.
An Opportunity Worth Pursuing is a business that can fulfill the financial standards you’ve created for your Primary Aim and your Strategic Objective.
Ask yourself: Does the business I have in mind alleviate a frustration experienced by a large enough group of consumers to make it worth my while?
The commodity is the thing your customer actually walks out with in his hand. The product is what your customer feels as he walks out of your business.
What he feels about your business, not what he feels about the commodity.
What’s your product? What feeling will your customer walk away with?
People buy feelings.
How your business anticipates those feelings and satisfies them is your product.
Psychographics is the science of perceived marketplace reality. It tells you why your customer buys.
determine how many selling opportunities you have
how successfully you can satisfy the emotional
When is your Prototype going to be completed? In two years? Three? Ten? • Where are you going to be in business? Locally? Regionally? Nationally? Internationally? • How are you going to be in business? Retail? Wholesale? A combination of the two?
What standards are you going to insist upon regarding reporting, cleanliness, clothing, management, hiring, firing, training, and so forth?
standards create the energy by which the best companies, and the most effective people, produce results.
the organizational development reflected in the Organization Chart can have a more profound impact on a small company than any other single Business Development step.
they will manage by the standards they have been taught to manage by in somebody else’s business. Not by your standards.
you must lead the company in the direction you intend it to go. “And that means you must set the standard.
“And one of the most important set of standards you must establish is a Management System through which all managers, and all those who would become managers in your company, are expected to produce results.
All you need are people who wish to learn how to manage to them. People who are as personally committed to those standards as you are!
“In short, you need people who want to play your game,
“So, you need to invent the rules of the game, which become the foundation of...
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your managers manage the System by which your business, All About Pies, achieves its objectives.
the ‘It’ I’m referring to is the stated purpose of your business. At Federal Express it’s ‘When You Absolutely, Positively Have to Get It There Overnight!’ “The ‘It’ of your business, Sarah, is Caring.
For qdir, it might be need pixels per dollar--or whatever future key metric is central to effective performance or competitive performance
process for performing every little task at All About Pies. Every bit of which is documented in your Operations Manuals.
‘It’ is your Best Way. ‘It’ is what you believe in. ‘It’ is why people buy from you, work for you, lend to you, trust you.
the system, not only the people, that will differentiate your business from everyone else’s.
