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Matthew Ackerman
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, by Michael E. Gerber

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Psychographics is the science of perceived marketplace reality. It tells you why your customer buys.
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
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