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Matthew Ackerman
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, by Michael E. Gerber

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The third thing you do is to establish your credibility in the prospect’s mind by communicating two things. First, your company’s expertise is such matters:
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
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