The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

I believe it’s true that the difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next.

complex, and the commodities more varied, the feelings we want become more urgent, less rational, more unconscious.

Most companies organize around personalities rather than around functions.

The result is almost always chaos.

The moment I walked into the room and felt the fire, I knew that someone had thought about me. Had thought about what I wanted.

‘The work we do is a reflection of who we are. If we’re sloppy at it, it’s because we’re sloppy inside. If we’re late at it, it’s because we’re late inside. If we’re bored by it, it’s because we’re bored inside, with ourselves, not with the work. The most menial work can be a piece of art when done by an artist. So the job here is not outside of ourselves, but inside of ourselves. How we do our work becomes a mirror of how we are inside.’”

if your customer doesn’t perceive he needs something, he doesn’t, even if he actually does.

literal scripting

The world’s not the problem; you and I are. The world’s not in chaos; we are.

There is an old Chinese proverb that says: When you hear something, you will forget it. When you see something, you will remember it. But not until you do something, will you understand it