The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

If your business depends on you, you don’t own a business—you have a job.

“The purpose of going into business is to get free of a job so you can create jobs for other people.

“Remember, Sarah, any plan is better than no plan.

A Mature company is founded on a broader perspective, an entrepreneurial perspective, a more intelligent point of view. About building a business that works not because of you but without you.

“Sarah, the real question is not what to do about Elizabeth but what do you do about all the Elizabeths in your future?