Also, as the conversation unfolds and you find yourself starting to, say, defer to the boss or give your spouse the cold shoulder, pay attention to what’s happening to your objectives. Are you starting to change your goal to save face, avoid embarrassment, win, be right, or punish others? Here’s the tricky part. Our motives usually change without any conscious thought on our part. When adrenaline does our thinking for us, our motives flow with the chemical tide.