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In other words, did the smaller request to which the requester retreated have to be a small request? If our thinking about what caused the technique to be effective was correct, the second request did not actually have to be small; it only had to be smaller than the initial one. It was our suspicion that the critical thing about a requester’s retreat from a larger to a smaller favor was its appearance as a concession. So the second request could be an objectively large one—as long as it was smaller than the first request—and the technique would still work.
Influence: The Psychology of Persuasion (Collins Business Essentials)
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