On the Happy Days series, the biggest censorship fight was over the word “virgin.” That time, says Marshall, “I knew we’d have trouble, so we put the word in seven times, hoping they’d cut six and keep one. It worked. We used the same pattern again with the word ‘pregnant.’”
The tactic works even against instances where requests aren’t incorporated, albeit as long as it’s not excessive, so with that being said what’s the fundamental reason this persuasion tactic works?
