Michael’s Kindle Notes & Highlights

Influence: The Psychology of Persuasion (Collins Business Essentials), by Robert B. Cialdini

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For those who owed him a favor, it made no difference whether they liked him or not; they felt a sense of obligation to repay him, and they did.

Michael

Why could the reciprocation rule be more influencing than the liking rule?

See Michael’s 48 notes & 114 highlights

Influence: The Psychology of Persuasion (Collins Business Essentials)

Influence: The Psychology of Persuasion (Collins Business Essentials)

by Robert B. Cialdini

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