Michael

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There is a principle in human perception, the contrast principle, that affects the way we see the difference between two things that are presented one after another. Simply put, if the second item is fairly different from the first, we will tend to see it as more different than it actually is. So if we lift a light object first and then lift a heavy object, we will estimate the second object to be heavier than if we had lifted it without first trying the light one. The contrast principle is well established in the field of psychophysics and applies to all sorts of perceptions besides weight. ...more
Michael
Q. Explain the contrast principle. A. We perceive things differently depending on what was perceived first.
Influence: The Psychology of Persuasion (Collins Business Essentials)
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