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Michael’s Kindle Notes & Highlights
Influence: The Psychology of Persuasion (Collins Business Essentials)
, by
Robert B. Cialdini
43%
the perceptual contrast principle
what is the contrast principle?
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See Michael’s 48 notes & 114 highlights
Influence: The Psychology of Persuasion (Collins Business Essentials)
by
Robert B. Cialdini
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