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Compared to these uncommitted students, those who had merely written their decisions for a moment on a Magic Pad were significantly less willing to change their minds when given the chance. Even though they had committed themselves under the most anonymous of circumstances, the act of writing down their first judgments caused them to resist the influence of contradictory new data and to remain consistent with the preliminary choices.
Influence: The Psychology of Persuasion (Collins Business Essentials)
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