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a bystander to an emergency would be unlikely to help when there were a number of other bystanders present. The first reason is fairly straightforward. With several potential helpers around, the personal responsibility of each individual is reduced: “Perhaps someone else will give or call for aid, perhaps someone else already has.” So with everyone thinking that someone else will help or has helped, no one does.
Influence: The Psychology of Persuasion (Collins Business Essentials)
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