The story was very different, though, for the students who had done well on the general knowledge test. They later used “we” about equally, whether they were describing a home-team victory (25 percent) or defeat (24 percent). These students had bolstered their images through their own achievement and didn’t need to do so through the achievement of others. This finding tells me that it is not when we have a strong feeling of recognized personal accomplishment that we will seek to bask in reflected glory. Instead, it will be when prestige (both public and private) is low that we will be intent
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