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These students had bolstered their images through their own achievement and didn’t need to do so through the achievement of others. This finding tells me that it is not when we have a strong feeling of recognized personal accomplishment that we will seek to bask in reflected glory. Instead, it will be when prestige (both public and private) is low that we will be intent upon using the successes of associated others to help restore image.
Influence: The Psychology of Persuasion (Collins Business Essentials)
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