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The Shaklee sales manual insists that employees use this system without fail: “It would be impossible to overestimate its value. Phoning or calling on a prospect and being able to say that Mr. So-and-so, a friend of his, felt he would benefit by giving you a few moments of his time is virtually as good as a sale 50 percent made before you enter.”
Influence: The Psychology of Persuasion (Collins Business Essentials)
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