Nathan

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The crucial procedure was the experimenters’ imposition of common goals on the groups. It was the cooperation required to achieve these goals that finally allowed the rival group members to experience one another as reasonable fellows, valued helpers, and friends. And when success resulted from the mutual efforts, it became especially difficult to maintain feelings of hostility toward those who had been teammates in the triumph.78
Influence: The Psychology of Persuasion (Collins Business Essentials)
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