Nathan

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I know that whenever I encounter an influence attempt of this sort, it sets off in me a kind of alarm with a clear directive: Attention! Attention! Bad social proof in this situation. Temporarily disconnect automatic pilot. It’s so easy to do. We need only make a conscious decision to be alert to counterfeit social evidence, and the smug overconfidence of the exploiters will play directly into our hands. We can relax until their manifest fakery is spotted, at which time we can pounce.
Influence: The Psychology of Persuasion (Collins Business Essentials)
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