Niels Vandeweyer’s Kindle Notes & Highlights

Influence: The Psychology of Persuasion (Collins Business Essentials), by Robert B. Cialdini

The idea of potential loss plays a large role in human decision making.

See Niels Vandeweyer’s 8 notes & 217 highlights

Influence: The Psychology of Persuasion (Collins Business Essentials)

Influence: The Psychology of Persuasion (Collins Business Essentials)

by Robert B. Cialdini

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