Niels Vandeweyer

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In fact, automatic, stereotyped behavior is prevalent in much of human action, because in many cases it is the most efficient form of behaving, and in other cases it is simply necessary. You and I exist in an extraordinarily complicated stimulus environment, easily the most rapidly moving and complex that has ever existed on this planet. To deal with it, we need shortcuts.
Niels Vandeweyer
System 1
Influence: The Psychology of Persuasion (Collins Business Essentials)
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