Niels Vandeweyer

56%
Flag icon
the things that are difficult to possess are typically better than those that are easy to possess, we can often use an item’s availability to help us quickly and correctly decide on its quality. Thus, one reason for the potency of the scarcity principle is that, by following it, we are usually and efficiently right.
Influence: The Psychology of Persuasion (Collins Business Essentials)
Rate this book
Clear rating