Edwin Setiadi

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Now the harassments, the exertions, even the beatings of initiation rituals begin to make sense. The Thonga tribesman watching, with tears in his eyes, his ten-year-old son tremble through a night on the cold ground of the “yard of mysteries,” the college sophomore punctuating his Hell Night paddling of his fraternity “little brother” with bursts of nervous laughter—these are not acts of sadism. They are acts of group survival. They function, oddly enough, to spur future society members to find the group more attractive and worthwhile. As long as it is the case that people like and believe in ...more
Influence: The Psychology of Persuasion (Collins Business Essentials)
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