Edwin Setiadi

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The allure of such a luxury is not to be minimized. It allows us a convenient, relatively effortless, and efficient method for dealing with complex daily environments that make severe demands on our mental energies and capacities. It is not hard to understand, then, why automatic consistency is a difficult reaction to curb. It offers us a way to evade the rigors of continuing thought.
Influence: The Psychology of Persuasion (Collins Business Essentials)
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