Wil Reynolds

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In one study college students rated a picture of an average-looking member of the opposite sex as less attractive if they had first looked through the ads in some popular magazines. In another study, male college-dormitory residents rated the photo of a potential blind date. Those who did so while watching an episode of the Charlie’s Angels TV series viewed the blind date as a less attractive woman than those who rated her while watching a different show. Apparently it was the uncommon beauty of the Angels female stars that made the blind date seem less attractive.6
Influence: The Psychology of Persuasion (Collins Business Essentials)
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