Wil’s Kindle Notes & Highlights

Influence: The Psychology of Persuasion (Collins Business Essentials), by Robert B. Cialdini

6%

rule for reciprocation.1 The rule says that we should try to repay, in kind, what another person has provided us.

See Wil’s 14 highlights

Influence: The Psychology of Persuasion (Collins Business Essentials)

Influence: The Psychology of Persuasion (Collins Business Essentials)

by Robert B. Cialdini

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars