Patrick Sheehan

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Physicians’ wives often speak of the pressures to obtain personal prestige by association with their husband’s professional stature. John Pekkanen, who authored the book The Best Doctors in the U.S., reports that many enraged protests to his list came not from the physicians who were omitted but from their wives. In one instance that reveals the extent to which the principle of association dominates the thinking of some of these women, Pekkanen received a letter from a frantic wife along with her proof that her husband deserved to be on the list of best doctors. It was a photograph of the man ...more
Influence: The Psychology of Persuasion (Collins Business Essentials)
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