Patrick’s Kindle Notes & Highlights

Influence: The Psychology of Persuasion (Collins Business Essentials), by Robert B. Cialdini

we are more inclined to follow the lead of a similar individual than a dissimilar one.

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Influence: The Psychology of Persuasion (Collins Business Essentials)

Influence: The Psychology of Persuasion (Collins Business Essentials)

by Robert B. Cialdini

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