one experiment showing how wearing apparel can serve to proclaim such an association, researchers counted the number of school sweatshirts worn on Monday mornings by students on the campuses of seven prominent football universities: Arizona State, Louisiana State, Notre Dame, Michigan, Ohio State, Pittsburgh, and Southern California. The results showed that many more home-school shirts were worn if the football team had won its game on the prior Saturday. What’s more, the larger the margin of victory, the more such shirts appeared. It wasn’t a close, hard-fought game that caused the students
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