Fatal crashes increase dramatically only in those regions where the suicide has been highly publicized. Other places, existing under similar social conditions, whose newspapers have not publicized the story, have shown no comparable jump in such fatalities. Furthermore, within those areas where newspaper space has been allotted, the wider the publicity given the suicide, the greater has been the rise in subsequent crashes. Thus it is not some set of common societal events that stimulates suicides on the one hand, and fatal accidents on the other. Instead it is the publicized suicide story
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