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Patrick Sheehan
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Influence: The Psychology of Persuasion (Collins Business Essentials), by Robert B. Cialdini

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When in a click, whirr mode, we are often as vulnerable to the symbols of authority as to the substance.
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Influence: The Psychology of Persuasion (Collins Business Essentials)
Influence: The Psychology of Persuasion (Collins Business Essentials)
by Robert B. Cialdini
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