Patrick Sheehan

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The story was very different, though, for the students who had done well on the general knowledge test. They later used “we” about equally, whether they were describing a home-team victory (25 percent) or defeat (24 percent). These students had bolstered their images through their own achievement and didn’t need to do so through the achievement of others.
Influence: The Psychology of Persuasion (Collins Business Essentials)
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