Patrick’s Kindle Notes & Highlights

Influence: The Psychology of Persuasion (Collins Business Essentials), by Robert B. Cialdini

Psychologists have long understood the power of the consistency principle to direct human action.

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Influence: The Psychology of Persuasion (Collins Business Essentials)

Influence: The Psychology of Persuasion (Collins Business Essentials)

by Robert B. Cialdini

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